Writing on Walls
An awareness campaign about chemsex, aimed at gay men. The copy is based on the concept of Latrinalia, graffiti on toilet walls.
Different routes for the project.
Experiments and panagrams for the handwritten font to be used on the campaign.
Copywriting for the campaign and font presentation pages.
Mock ups of the campaign which uses public toilet stalls to spread the message, mimicking messages that would offer sexual services.
Storyboard and the presentation video of the campaign.
